CSR Newsletter Design for Exide

Slate of Swan, an ESG-focused creative consulting firm, has designed a visually captivating and content-driven CSR newsletter for Exide Industries Limited, aptly named “Karuna.”

This 20-page publication highlights five significant CSR initiatives with thoughtfully designed visuals, succinct copy, and an engaging layout that ensures readers leave with a clear understanding of Exide’s CSR impact.

Themes

Skill Development

College Transformation

School Transformation

Bone Marrow Registry (India)

School Development Projects

Product type

CSR Impact Report Design

Industry

Storage Batteries Manufacturing

Role

Design, development and communication

Services

SDG Contributions

Dive Into the Report’s Impact Design and Communication

Slate of Swan's design for the CSR Newsletter Design for Exide leverages a blend of contemporary design principles to create a visually engaging and informative document.

Custom Visual Identity for Each Project

Each of the five CSR projects featured in “Karuna” carries its own unique identity. Slate of Swan developed custom logos, artwork, and typefaces for each initiative, based on close collaboration with Exide. This approach not only differentiated each project visually but also provided them with distinct brand personalities that resonate with the newsletter’s diverse readership.

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Precise, Impact-Driven Content

Abandoning verbose explanations, Slate of Swan opted for a style that delivers impactful, easily digestible content. By distilling complex project details into precise points, they ensured readers with limited time or attention could quickly grasp the core message of each CSR initiative. This method effectively communicates Exide’s contributions without overwhelming the reader.

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Data Simplified for Engagement

Exide’s CSR data was thoroughly analyzed, refined, and presented in a way that caters to short attention spans. The structured, bite-sized content makes it easy for readers to absorb key statistics and achievements without having to sift through dense information. This attention to simplicity and clarity enables rapid comprehension and lasting recall.

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Contemporary Layout Design

“Karuna” stands out through its contemporary layout, tailored to accommodate the staggered yet structured flow of content. Slate of Swan’s design choices make the newsletter visually dynamic, guiding the reader seamlessly from one project to the next. The modern aesthetic also elevates the newsletter above traditional CSR reports, appealing to a wider audience.

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Retaining and Enhancing Recall

In designing “Karuna,” Slate of Swan ensured not only immediate engagement but also long-term recall. Through creative visuals, clear content, and a cohesive layout, the newsletter captures attention and fosters a lasting impression, underscoring Exide’s commitment to meaningful social responsibility. With “Karuna,” Slate of Swan has redefined the CSR newsletter, creating a piece that is visually appealing, information-rich, and memorable. Their innovative approach enhances Exide’s CSR storytelling, setting a new benchmark for corporate social responsibility communication.