Trustea Annual Report 2024 Released on International Tea Day
Kolkata, India – 21 May 2025 — On the occasion of International Tea Day, the trustea Sustainable Tea Foundation proudly launched the trustea Annual Report 2024, a comprehensive review of its impact, strategies, and sustainability milestones in the Indian tea industry. This foundation annual report was creatively conceptualized and designed by Slate of Swan, a purpose-led design agency with proven expertise in non profit annual report design and impactful storytelling for responsible businesses.
Trustea: Pioneering Sustainability in the Tea Sector
As India’s homegrown sustainability code and verification system for tea, trustea has been instrumental in driving environmental resilience, better livelihoods, and responsible agricultural practices. The trustea Sustainable Tea Foundation, a registered not for profit entity under Section 8 of the Companies Act, manages the implementation of this ambitious program across the country.
The foundation works directly with smallholder tea growers, estates, bought-leaf factories (BLFs), and leading brands to ensure ethical, safe, and climate-conscious production—setting new benchmarks for nonprofit annual reports in agriculture and sustainability.
Inside the Trustea Annual Report 2024: A Year of Ground-Level Transformation
A Comprehensive Foundation Annual Report Reflecting Field Realities
The trustea Annual Report 2024 stands out as a model among not for profit annual reports, offering a data-rich, visually engaging, and transparently articulated overview of the past year’s progress. The report details how Version 3.1.0 of the trustea Code was rolled out at scale—encompassing 128 certification audits, including 44 tea estates—and aligning the industry with 13 core climate mandates.
Among the top priorities highlighted were:
- Implementation of regenerative agriculture
- Large-scale energy management audits
- Chemical safety training for small tea growers
The report doesn’t just document activities—it weaves the story of a system striving for resilience amid the growing challenges of climate change, biodiversity loss, and rural livelihood insecurity. It is a showcase of how a nonprofit annual report can go beyond compliance to inspire meaningful change.
Training, Tech and Transformation
Additionally, the report introduces two key tech innovations:
- Teaplus+: A multilingual app for climate-smart, Good Agricultural Practices (GAP) tailored to small tea growers.
- Trustea Emission Calculator (TEC): A carbon measurement tool to assess and reduce GHG emissions in tea production.
The launch and operationalization of these tools were key milestones that reinforce trustea’s approach of digitized, inclusive, and field-friendly implementation—elements often underrepresented in traditional non profit annual reports.
Non Profit Annual Report Design: Crafting Purpose with Visual Precision
Designed by Slate of Swan: Where Impact Meets Elegance
Using a minimalist yet earthy color palette inspired by tea landscapes, the report layout is infused with:
- Realistic infographics to represent certification metrics, biodiversity mapping, and soil regeneration models.
- Flow diagrams simplifying ecosystem processes.
- Storytelling blocks featuring testimonials from women tea growers, factory leaders, and field facilitators.
- Accessible typefaces and mobile-optimized spreads to increase reach among local and international stakeholders.
This thoughtful layout elevates the trustea Annual Report to more than a document—it becomes a tool for advocacy, education, and engagement.
Setting a New Benchmark for Not For Profit Annual Report Storytelling
Designing reports for foundations and sustainability-focused organizations demands a careful balance of accuracy, ethics, and creativity. Slate of Swan achieved this by anchoring every visual and narrative element in domain-specific knowledge—from plantation economics to climate adaptation in agroforestry.
Their approach ensures the report is free from greenwashing, avoiding the pitfalls of corporate greenwash by staying grounded in verified data and authentic field experiences. As a result, the trustea Annual Report stands as a transparent, compelling, and highly replicable example for future non profit annual reports in the agriculture and development sectors.
International Tea Day: The Ideal Moment for Release
Designating 21 May as International Tea Day, the United Nations calls for greater awareness of tea’s cultural, economic, and social importance—particularly for developing countries. With millions of livelihoods depending on the tea sector, the day is a platform to amplify voices from farm to cup.
By launching the trustea Annual Report on this globally recognized day, the Foundation reinforces its commitment to sustainable and inclusive tea production. This year’s celebration also honors the contribution of women in tea, a theme echoed in many of the report’s case studies and data narratives.
Why This Report Matters
- Climate-focused certification reporting
- Inclusive sustainability communication
- Transparent and ethical data representation
- Human-centered storytelling in non profit annual report design
It’s a roadmap for how nonprofits and foundations can lead with integrity and engage global audiences with responsible impact communication.
Download the Full trustea Annual Report
Schedule a call
About Slate of Swan
Slate of Swan is a women-led impact communication agency specializing in non profit annual report design, ESG storytelling, sustainability visual communication, and human rights narratives. With a vision to connect people, planet, and purpose, Slate of Swan turns reporting into a powerful storytelling experience for foundations, nonprofits, and responsible businesses.
Share this post
Find a solution that works for you
- Audit, Planing and Implementation
- Training
news-events
